Monday, April 14, 2008

New Work: Botsford EcoTech Brand/Website

Recently, 5-Trees LLC, a long-time client of the zen kitchen, decided to rebrand as Botsford EcoTech Partners, a move precipitated by founder Krista Botsford's decision to move her practice to Nashua, NH from its Burlington, MA location.

Botsford EcoTech Partners provides private consulting services, educational seminars, and an innovative web-based software solution to help technology companies navigate the ever-changing landscape of global environmental compliance. The brand needed to communicate not only the professionalism and considerable expertise that Botsford brought to the table, but also the approachability and down-to-earth attitude that Krista is known for.

Working with Krista, the zen kitchen created a logo, website and marketing materials (still in development) that focused on a clean, professional, but approachable look. The brand and accompanying website focuses on clean lines, white space, and easy access to key information - a must when communicating with an audience of engineers and top executives.

To visit the new Botsford EcoTech website and see the brand in action, visit

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