marketing: what makes you so special?

So, you make a great product, or provide a terrific service. And you think that your product or service is just the best thing ever. Wonderful!

But what's so special about it?

This is something I run into all the time - even with my own business. I love what I do, my clients love what I do, but what makes me so special compared to the hundreds of others that do comparable work, sometimes for significantly lower prices?

For me, it's the passion I put into it - and the fact that I don't stop at just design. Never have, in over six years of doing design professionally. My mission is to make sure you succeed, and sometimes that means helping you out with some hard truth about what you really want to be doing with your life, sometimes it means helping you figure out what you want to CALL this thing you're doing or how you need to talk about it, and sometimes - and this is happening more and more often - it means being your biggest cheerleader when you're starting to doubt that you can really do this.

Great marketing isn't just about saying, "my product is great because it has all natural ingredients and it's good for the environment" or "we really care about our customers." It's also about saying, "my product or service will help improve your life, and here's how." And, it's about saying, "yes, we ARE different from the rest, and here's why."

So, what makes YOU special?