New Work: Peg O'Connell logos

Peg O'Connell, an independent bookkeeper based in Brookline, MA, started her own business after years of working in a large firm. She needed an identity that would hint at her naturally friendly and cheerful personality while still projecting the professionalism required by her - well - profession.



The bold, yet simple and elegant treatment of the final logo created by the zen kitchen speaks well to Peg's intended market - creatives and other independent professionals. It's sophisticated without being stuffy, casual without being unprofessional.

Included in the system are a notecard/business card combo that Peg can use to followup with folks she networks with as well as thank her clients for working with her. A website is soon to follow.