Monday, November 26, 2007

Want to get noticed in the blogosphere? Keep it simple and relevant.

I just read a great post by my buddy Jess Sand over at Roughstock Studios (whose recent post on hormone-free milk labeling just got picked up by superblogger Seth Godin. In the post, she talks about how she serendipitously managed to get Godin to link to her post in his own blog, sending ridiculous amounts of traffic to her blog.

How did she do it? She kept it simple, kept it real, and kept it relevant.

My email was short and sweet: I briefly introduced myself and explained my reason for writing. I didn't reference my own blog post until the end of the email, and then I signed off. The entire email was less than 200 words.

My intention was never to get Seth to link to me. My intention was to get eyeballs on the issue of the Pennsylvania ban on "rBST-free" labeling, and I told him as much. I included a link to my post so he could read my own take if he so chose. Happily for me, he did.

My email to Seth was right after he posted his "Conceal vs. Reveal" entry, and it referenced a story that was a direct illustration of his point. More importantly, because I'm a regular reader of his blog, I know that he values fairness and consumer respect—values that played a big part in this particular story. I come across things every day that would probably interest this guy, but I knew that this one in particular was exactly suited to what was just on his mind.

This is great advice, and has definitely worked for me in the past - not to the exact level that Jess just experienced, to be sure, but some of the most valuable networking relationships and publicity moments I've gathered in my time operating the zen kitchen came from a short, honest and relevant e-mail to someone I admired - and often those e-mails were more notes of appreciation than requests for a plug.

So today's lesson? It pays to take notice.

And by the way, if you didn't catch the link above, you can read the post here.

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